ⓘ About 91pk

Built for Pakistan's Betting Community

91pk is an English-language online sports betting and live casino platform designed from the ground up with Pakistani users in mind — from the streets of Karachi to the cricket grounds of Lahore, Rawalpindi and Multan.

● Est. Platform ● Pakistan Market Focus ● English Language
500+
Betting Markets
1,000+
Casino Games
30+
Sports Covered
24 / 7
Support Available

Where 91pk Comes From

91pk was created with a single clear purpose: to give Pakistani sports fans and casino enthusiasts a platform that actually understands them. The idea took shape from a simple observation — Pakistani players were underserved by international platforms that did not speak their language, did not understand PSL fever, and certainly did not account for the realities of Pakistani payment infrastructure.

The team behind 91pk spent considerable time studying how cricket followers in Karachi and Lahore engage with live match markets, how users in Islamabad and Rawalpindi prefer to manage their accounts on mobile, and what genuinely matters to bettors in Faisalabad, Multan and Peshawar — fast cashier access, transparent odds and a platform that loads reliably on a 4G connection.

The result is 91pk: an English-language sportsbook and live casino built specifically for the Pakistan market. Every feature decision, every content piece and every support interaction is made with our Pakistani user base at the centre. We cover the events Pakistani fans care about most — PSL T20 matches, ICC tournaments, international cricket, local football, and major global sporting events including UEFA competitions and UFC fight cards.

Foundation
Platform Concept & Research
Identifying the gap in Pakistan's English-language betting market. Extensive research into mobile usage patterns, payment preferences and sports interests across major Pakistani cities.
Development
Platform Build & Partner Integration
Integrating sports data feeds, live dealer studios, slot content providers and a mobile-optimised cashier. KYC and responsible gambling frameworks established from day one.
Launch
91pk Goes Live
Platform launch with full sportsbook coverage including cricket, football and esports. English-language interface with Urdu support available on request for Pakistani users.
Growth
Expanding Markets & Game Content
Expanded live dealer offering, in-play cricket markets for PSL and ICC events, progressive jackpot network integration and enhanced VIP tier program for long-term players.
Ongoing
Player Safety Enhancements
Continuous investment in responsible gambling tooling — deposit limits, loss limits, session time alerts and self-exclusion — to ensure 91pk remains a sustainable entertainment platform.

Our Mission & Vision

Our Mission

To provide Pakistani sports and casino enthusiasts with a transparent, mobile-first betting and gaming experience delivered entirely in professional English. We believe every player — whether in Karachi or Peshawar — deserves a platform with clear terms, honest odds, and genuine player protection tools built in from the start rather than bolted on as an afterthought.

91pk is committed to being informative rather than coercive: we present options, explain terms clearly, and trust our users to make informed decisions about their entertainment budget.

Our Vision

To become the most trusted English-language betting and live casino reference point for Pakistani users — a platform where players feel informed, respected and in control at every step of their experience. We envision a community where cricket fans engage with live PSL markets on match evenings without confusion, where responsible gambling tools are front and centre, and where support is available in both English and Urdu.

Long-term, 91pk aims to grow with Pakistan's digital sporting culture — expanding coverage as new formats, leagues and esports titles capture local imagination.

Our Core Values

These six principles guide every decision we make — from platform design and content choices to how we handle a support query at 2 am from a user in Islamabad.

VALUE 01

Transparency First

Odds, house edge, wagering requirements and withdrawal conditions are stated plainly — never buried in fine print. If a bonus has a 10x rollover, we say so upfront. Pakistani users deserve to know exactly what they are agreeing to before they commit a single rupee.

VALUE 02

Mobile by Default

Pakistan is a mobile-first country. A majority of 91pk users access the platform via Android devices on mobile data. We build and test every feature for mobile performance first — fast load times, thumb-friendly navigation and low data consumption are non-negotiable.

VALUE 03

Player Safety

Responsible gambling tools — deposit limits, session time alerts, loss limits and self-exclusion — are accessible within every account. We take self-exclusion requests seriously. No bonus push notifications are sent to players who have set limits or initiated self-exclusion.

VALUE 04

Cricket at Our Core

Cricket is not just a sport in Pakistan — it is culture. 91pk provides in-depth pre-match and live markets for PSL, ICC events, bilateral series, Test matches and T20 internationals. Ball-by-ball in-play markets, player performance bets and match totals are built for the cricket-following majority.

VALUE 05

Data Privacy

We collect only the personal data necessary to operate your account, process transactions and meet KYC requirements. We do not sell your personal information to third parties for marketing. Full details of our data practices are available in our Privacy Policy.

VALUE 06

Accessible Support

Support in English is available around the clock via live chat and email. Urdu language assistance is available on request — because not every Pakistani user is equally comfortable navigating complex account or payment queries in English alone. Accessibility matters.

What 91pk Offers

91pk is more than a sportsbook. It is a complete digital entertainment platform for Pakistani users who want variety, depth and control under one roof.

Cricket & Sports Betting

Pre-match and live markets on Pakistan cricket, PSL, ICC, Test and T20I series, football, UFC and 30+ additional sports disciplines. Decimal odds with clear house margin disclosure.

Live Dealer Casino

Real-time blackjack, roulette, baccarat and game-show titles streamed from professional studio environments. Live dealer play combines the atmosphere of a physical casino with the convenience of mobile access.

Slots & Instant Games

Over 1,000 slot titles spanning classic three-reel formats to modern video slots with progressive jackpots. Instant games including crash multipliers provide quick entertainment for users with limited session time.

Esports Markets

Betting markets on CS2, League of Legends, Dota 2, Valorant and other major esports titles. Pakistan's growing esports community now has dedicated market coverage with competitive odds.

Built Specifically for Pakistani Users

Understanding Pakistani Payment Context

Pakistani payment infrastructure is distinct from Western markets. Mobile wallets like Easypaisa and JazzCash are deeply integrated into daily life across the country, from rickshaw drivers in Lahore to office workers in Islamabad. Raast, the State Bank of Pakistan's instant payment system, has introduced near-real-time bank-to-bank transactions that were previously unavailable for most users.

91pk's cashier is designed with awareness of these payment rails. We present payment method options in a format familiar to Pakistani users and provide educational guidance on what to verify — availability in the cashier, applicable KYC requirements, fee structures and processing windows. Note: Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are referenced as familiar context only. None of these providers endorses gambling operations.

All monetary figures on 91pk are presented in Pakistani Rupee (PKR / Rs) where contextually appropriate, so users from Karachi to Faisalabad can assess deposit amounts, bonus values and withdrawal thresholds in familiar terms.

The Sports We Prioritise

Cricket is the undisputed king of Pakistani sports culture. Whether it is a tense PSL final at the National Stadium in Karachi, a high-stakes T20I at Gaddafi Stadium in Lahore, or an ICC World Cup knockout, 91pk ensures that the most relevant cricket markets are live and available from ball one.

Beyond cricket, football is growing fast in Pakistan — particularly among younger users in Peshawar and Rawalpindi who follow European leagues. 91pk covers the Premier League, La Liga, Bundesliga and UEFA competitions. UFC and combat sports also feature prominently, with full fight-card coverage for major events.

Esports represents a rapidly expanding segment: Pakistan has produced competitive talent in games like PUBG and CS, and 91pk's esports markets are designed to serve this community with the same depth available for traditional sports.

Our Responsible Gambling Commitment

91pk holds responsible gambling as a core operational principle, not a compliance box to tick. The following tools are built into the platform and available to every user.

Deposit & Loss Limits

Set daily, weekly or monthly caps on how much you deposit and how much you can lose within a period. Once a limit is hit, the system prevents further deposits or play until the cap resets — putting control in your hands, not the platform's.

Session Time Alerts

Live betting and casino games are engaging by design. Session time reminders alert you when you have been playing for a set duration. Regular breaks are encouraged — they improve decision-making and help maintain perspective on entertainment spend.

Self-Exclusion

Any user can self-exclude from 91pk for a defined period or permanently through account settings or by contacting support. We treat self-exclusion requests with full seriousness. Creating a new account to circumvent an active self-exclusion is strictly prohibited.

Adults Only — 18+

91pk is strictly for users aged 18 or older, or the higher minimum required by the operator/license jurisdiction. Age verification is part of the KYC process. This notice does not imply that gambling is lawful under Pakistani law — users must determine their own legal obligations.

Educational Content

Our Responsible Gambling section provides plain-English guidance on bankroll management, recognising problem gambling behaviour, understanding house edge and RTP, and accessing help. Gambling should always be entertainment — never a financial strategy or an income source.

Dedicated Support Channel

Responsible gambling queries are treated with priority and sensitivity. If a user reaches out with concerns about their own gambling behaviour — or a loved one's — our team responds with care, resources and no judgment. Contact via live chat or email within your account dashboard.

Our Team & Culture

91pk is operated by a cross-functional team spanning product development, content, compliance, customer support and data engineering. Our culture is grounded in accountability, player empathy and continuous improvement.

🏏
Sports Content
Cricket & Markets Team

Responsible for the depth and accuracy of cricket market coverage — from PSL group stages to ICC knockout ties. Ball-by-ball in-play market management is this team's core function.

🛡️
Compliance
KYC & Player Safety

Manages identity verification, responsible gambling tool maintenance and self-exclusion processing. Ensures platform policies are applied consistently and fairly across all users.

💬
Support
English & Urdu Support

Covers live chat, help centre and email channels. Bilingual capability ensures users across Karachi, Lahore, Islamabad and other cities receive clear, accurate assistance in their preferred language.

⚙️
Technology
Platform Engineering

Maintains the mobile-first platform architecture, cashier integrations, live odds feeds and game API connections. Performance on low-bandwidth mobile connections is a continuous engineering priority.

★ Ready to Explore 91pk?

Ready to Win Big? Start on 91pk

Browse our cricket markets, explore the live casino or check our responsible gambling tools — everything is available from the 91pk homepage. Adults 18+ only. Local laws may restrict gambling; know your obligations before participating.

18+ Only — or the higher minimum required by the operator/license jurisdiction. Gambling should be entertainment. Local laws may restrict gambling in Pakistan.